Jaguar

Originally established in 1922 as the Swallow Sidecar Co., Jaguar is the luxury brand of Jaguar Land Rover. The Swallow Sidecar Co. changed its name to simply Jaguar in 1945, after its most successful line of automobiles.

Headquartered in Whitley, Coventry, United Kingdom, the British automaker Jaguar has held up a long reputation of manufacturing some of the most beautiful automobiles in the world. The Swallow Sidecar Co. was founded by William Lyons and William Walmsley to simply make sidecars for motorcycles.

Later, they transitioned into the car market and the company has for the most part gained widespread popularity and tremendous success.

Jaguar has been owned by India’s Tata Motors since 2008 and has always prided itself on engineering cars that not only run smooth and fast, but also look incredibly elegant and sleek. Jaguar’s slogan for years was “Grace, Space, Pace” and their automobiles have held true to that mantra.

The main slogan today is “Real comfort comes from control” which references the incredible control a driver feels behind the wheel of a Jaguar. It also speaks to the control and careful planning Jaguar’s engineers put into each and every vehicle.

The style, elegance and performance Jaguar strives for is evident not only in their vehicles, but also in their clothing and accessories line called the Jaguar Lifestyle Collection. It features a clothing line for men, women and even children along with an assortment of hats, watches, shirts, keychains and even lunch boxes.

Jaguar is famous historically for its iconic C, D and E lines of vehicles and in recent years has released the new F line. The E-Type, in particular, was considered a gorgeous automobile. In fact, the famed Enzo Ferrari even called it “the most beautiful car ever made.”

Many of these models were known for their racing prowess. The C-Type was beautifully aerodynamic and won first place in the 24 hour Le Mans race. The D-Type was not only incredibly fast, winning at Le Mans three years in a row, but was also called the most beautiful racing car in history.

Unlike many other automakers, Jaguar keeps its manufacturing plants strictly based in Europe and particularly the United Kingdom, but you can still spot the luxury Jaguars on the road in the United States. Company officials say the success and sophistication of Jaguar starts from the very roots: the company’s employees. They all strive for the company ideals of integrity, understanding, excellence, unity and responsibility.

Current Jaguar lines include the XE (compact luxury sports sedan), XF (midsized sedan), XJ (Premium, spacious luxury sedan), and the F-Type which is a pure sports car. Expect Jaguar to continue combining performance and beauty like no other for years to come.